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How to Use Emojis in Text Message Marketing 

emojis in text message marketing
December 19, 2022

In the digital age, emojis have become an integral part of how we communicate online. Emojis are often used in text message marketing by businesses to convey a message or evoke emotion. But when it comes to using emojis in text message marketing, it’s important to understand the rules and etiquette so that you can effectively use them to engage with your customers. Let’s take a look at why emojis are important for text message marketing and how to use them properly. 

Why Use Emojis? 

Emojis are a great way for businesses to add personality to their messages and make them more relatable. They can help humanize a brand, making it easier for people to connect with your business. Additionally, they help break up long blocks of text and make content more scannable. People are more likely to read a message if it has visuals or breaks up the text into smaller chunks rather than one large block of words. Lastly, using emojis can help drive engagement by prompting people to respond with an emoji themselves! 

Use Them to Humanize Your Brand 

Modern consumers don’t just want good products for good prices — they want emotionally meaningful experiences as well. Emojis are a great way to inject some humanity into your text messages and establish an emotional connection with your customers. For example, if you’re sending out a message about a new product launch, consider including an emoji of the product itself or one that conveys excitement or celebration. 

Use Them to Make Content Scannable 

Text messages are limited to about 160 characters, so it’s important that your content is concise, clear, and easy-to-read. Emojis help break up blocks of text and draw attention to key points within the message itself. Additionally, they also reduce the amount of time required for readers to process the entire message because they provide visual cues that speed up comprehension. So take advantage of this by using relevant emojis throughout your texts whenever possible! 

Use Them To Drive Engagement 

Emojis don’t just make content easier to read; they can also drive engagement with your content by making it more interesting and interactive. Use them throughout your texts to provoke curiosity or encourage people to take action (e.g., click on a link). You can even use them as part of incentive programs — offer rewards each time someone responds with a specific emoji! 

How to Use Emojis Effectively 

When using emojis in text message marketing, there are some key points you should keep in mind: 

  • Know what the emoji is before using it (some are commonly misused) 
  • Don’t force it (if the emoji doesn’t fit the tone or style of your message, use another visual) 
  • Consider diversity when using emojis that represent people  
  • Don’t overuse emojis (stick to one emoji per 160 characters)  
  • Avoid relying too heavily on emojis to convey your message  
  • Don’t use emojis to replace text  
  • Test your texts before you send them to ensure that emojis look good in the message  

When used correctly, emojis can be an incredibly powerful tool for strengthening any text message marketing campaign. But before you start using them in your texts, there are a few things you should keep in mind: know what the emoji is before using it; don’t force it; consider diversity when using ones that represent people; don’t overuse them; avoid relying too heavily on them; don’t use them as substitutes for words; and test your texts before hitting send. Following these guidelines will ensure that you’re maximizing the power of emojis in every single text message you send!


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