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Getting Personal with SMS Marketing: How to Add a Personal Touch to Your Campaigns

Getting Personal With SMS Marketing
May 19, 2023

SMS marketing is a handy tool that allows businesses to connect with their customers instantly. With an open rate of 98%, SMS is more effective than email and other marketing channels, but people receive many messages each day. So, how can you make your SMS stand out? It helps to add a personalized touch to the messages you send to customers! Below, we’ll unpack how to add a personal touch to your SMS marketing and create campaigns that connect with your customers on a deeper level.

Know your audience

The first step in creating personalized SMS campaigns is understanding your audience. Segment your customer list based on demographics, behavior, preferences, and purchase history. Use this data to create targeted campaigns that are relevant to each group. For example, if you have a promotion for a new line of fitness wear, target customers who have purchased from your fitness category in the past!

Use Short codes and Keywords

Short codes allow customers to respond to your message with a pre-set keyword. It’s an easy way to allow your customers to interact with your brand. Use keywords such as ‘SALE,’ ‘NEW PRODUCT,’ ‘DISCOUNT,’ or anything relevant to your business. When the customers reply with the keyword, it will send your pre-set message. Short codes create an interactive and personalized experience for your customers.

Use the customer’s name in the message

Personalize your SMS messages by using the customer’s first name. Addressing them by name creates a sense of familiarity and establishes a connection with your brand. Many SMS providers allow you to personalize your message with merge tags that insert the customer’s name automatically.

Think about the timing

Timing is crucial when it comes to SMS marketing. Send messages at a time when your customers are most likely to read them. For example, if you own a restaurant, send promotions during lunch hours or happy hours. Studies also suggest that customers are more likely to read the text messages they receive between 9 am to 12 pm. You can send messages on special occasions such as birthdays or anniversaries to further a personal connection with your customers.

Leverage user-generated content

User-generated content (UGC) is a great way to add a personal touch to your SMS campaigns. Use UGC such as customer reviews, testimonials, and photos to showcase your product or service. For example, you could share a customer’s positive review of their recent purchase, or ask them to share photos of themselves using your product. UGC not only adds a personal touch to your campaigns but also builds trust and credibility.

Give customers a reason to engage

Make your SMS campaigns engaging by giving customers a reason to respond. For example, you can run a contest or quiz that requires customers to text back the answer. You can also add a call-to-action (CTA) that encourages customers to visit your website or social media pages. By giving customers a reason to engage, you not only create a personal connection but also increase the chances of conversion.

To make the most of your SMS campaigns, you need to add a personal touch that resonates with your customers. By understanding your audience, using their name, sending timely messages, leveraging UGC, and giving them a reason to engage, you can create SMS campaigns that establish a personal connection with your customers and drive results. So, the next time you create an SMS campaign, remember to add a personal touch and see the difference it makes!

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