When it comes to text message marketing, many businesses think that it is a standalone marketing effort. However, text message marketing can actually be a great complement to your other marketing efforts, particularly your social media strategy. Here’s how text message marketing can work with your social media strategy:
Reach a Wider Audience
First, text message marketing can help you reach a wider audience. Text message marketing lets you reach out directly to customers and prospects, in a way that doesn’t require them to be on any particular platform or app. This helps you connect with people who may not use email or follow your social media channels, allowing you to expand your customer base. Texting also allows for a higher level of personalization than other forms of communication, making it easy to craft messages that are tailored to each recipient’s interests. Plus, the algorithms on all social media platforms are making it harder and harder for businesses to reach all of their followers, making SMS marketing a better option.
Receive More Engagement
Second, text message marketing can help you get more engagement from your audience. When people receive a text message, they are more likely to read it and respond to it than they are to a social media post. This means that you can get more feedback and interaction from your audience by using text messages. They also tend to work better than other forms of communication in increasing engagement. If you have an important announcement or promotion coming up, text messages are a great way to get the word out quickly and effectively.
Build Stronger Relationships
Third, text message marketing can help you build a stronger relationship with your audience. By sending text messages, you are showing your audience that you value their time and their opinion. This can help you build a stronger connection with your audience and make them more likely to buy from you in the future.
Finally, and maybe most importantly, text message marketing can save you time. Social media requires constant attention and updates, but text message marketing is much simpler. You can set up a text message campaign and then let it run on its own without having to worry about it constantly.
Overall, text message marketing can be a great complement to your social media strategy. Text message marketing can be used in conjunction with social media campaigns in order to create a comprehensive strategy for engaging potential customers and creating brand loyalty. By combining text messages with posts on social media platforms like Facebook, Instagram, and Twitter, businesses can ensure they’re reaching as many people as possible while still providing personalized communication tailored specifically to each person’s needs. If you’re not using text message marketing, now is the time to start and $29 Text would love to show you how easy it can be. Take advantage of our free 7-day trial to try it out and see all the ways it could help your business.