Sending timely messages to your customers is a great way to increase engagement and boost sales. But with the plethora of marketing channels available today, when should you send your SMS marketing messages? To help you maximize the effectiveness of your messages, we’re here to provide you with the best times for sending SMS marketing messages.
9am-12pm on Weekdays
This time of day is perfect for sending out promotional messages or discounts, as people tend to check their notifications and read messages as their workday begins. With this strategy, you can ensure that your message stands out from the rest in their inboxes. They will also be more likely to read your message before they get caught up in their workday tasks.
5pm-9pm on Weekdays
By this time, many customers have likely ended their workday and will be on their phones checking emails or scrolling through social media feeds. This is an ideal time to reach out with promotions or special offers as they may be in the mood for some shopping after a long day of work!
10am-12pm on Weekends
Saturdays and Sundays are great days to send bulk SMS before your audience gets busy with their weekend plans! You can use these hours to remind them of any upcoming sales or weekly discounts you may be offering so they don’t miss out! From grocery shopping, running errands, or attending events—you want your message delivered before the hustle and bustle of the weekend begins!
4pm-7pm on Sundays
This is an opportune time to catch your customer’s attention, as they will likely be winding down from the weekend and readying themselves for the week ahead. Use this time to remind them about last-minute offers or specials that will end that night—you’ll be sure to get some extra purchases if you do it right.
With all of this said—the best time for sending SMS marketing messages really depends on who you are trying to reach and what type of message you are sending out! It’s important that you know your target audience inside and out in order to determine when would be the most effective time for them to receive your message. Once you know these key pieces of information—you can begin testing different times until you find one that works best for you and provides maximum engagement from your customers. Good luck in finding the perfect timing for your next successful campaign!