As a small business owner, understanding your customers’ needs and wants is essential in providing excellent service. One way to gain valuable feedback is through sending surveys, but traditional survey methods may not always be effective. That’s why SMS surveys are becoming increasingly popular. In this blog post, we’ll discuss why small businesses should consider sending SMS surveys and the benefits they can bring.
SMS Surveys Are Convenient for Customers
Modern consumers want things to be quick and easy. They don’t want to spend hours answering a survey, and they definitely don’t want to come to your store to do so. SMS surveys solve both problems. Customers can respond to the survey whenever and wherever they are- whether it’s in line at the grocery store or on their lunch break from work. This means higher response rates and more accurate feedback for your small business.
SMS Surveys are Cost-Effective
SMS surveys are cheap to send and a cost-effective alternative to traditional survey methods. The only cost to your small business is the cost of sending the message itself – no paper, stamps, or envelopes required! Besides, sending surveys through SMS does not require any software or specialized tool.
SMS Surveys Have a High Open Rate
SMS surveys have one of the highest open rates compared to other survey methods. Research shows that 98% of SMS messages are opened and read within 3 minutes of receipt. This means that your survey will reach your customers instantly and be seen sooner instead of being buried in their inbox like other surveys. This high open rate ensures that your feedback is more valuable and accurate.
SMS Surveys Are Customizable
SMS surveys are highly customizable, enabling your small business to ask detailed, tailored questions. You can customize surveys according to your customers’ preferences, buying habits, location, etc. By customizing your survey, you get more valuable and accurate feedback. Whether it’s adjusting the question of your survey or adding a call-to-action in the message can make a significant difference in getting more responses.
SMS Surveys Deliver Quick Results
Gathering data from SMS surveys takes much less time compared to traditional survey methods. The quick turn-around means you can begin to analyze and act on the feedback almost immediately. The sooner you receive feedback on your product, service, or customer support, the faster you can make the necessary improvements to retain and grow your customers.
In conclusion, SMS surveys are a convenient, cost-effective, customizable, and fast way of gathering feedback for small businesses. They reach customers in real-time and have high open rates, leading to more valuable and accurate feedback. Small businesses just starting with market research should start with SMS surveys to measure customer satisfaction and get insights to improve their product or service. It’s a cost-effective way of understanding your market and enabling your customers to communicate with your business.
If you’re ready to get started with SMS Marketing for your business, check out 29 Dollar Text today!