If you’re like most marketers, you’re always looking for new ways to reach your target audience and convert more prospects into paying customers. Text marketing is one of the most effective channels available, but it’s also one of the most misunderstood. To help clear things up, we’ve put together a list of 8 steps you need to take to create a text marketing campaign that actually converts. Let’s get started!
Step 1: Lay Out Your Goals
Before you can even begin thinking about crafting your text messages, you need to know what you want to achieve with your campaign. Are you looking to increase brand awareness? Drive traffic to your website or blog? Promote a new product or service? Once you have a clear understanding of your goals, you can start putting together your strategy.
Step 2: Perform Market Research
Before you start blasting out messages with no purpose, it’s important to take some time to understand your target audience. What are their needs and wants? What motivates them? What do they respond well to? Answering these questions will help you create messages that resonate with your audience and get them to take action.
Step 3: Create a Clear Call to Action
Your text messages should always have a clear call to action (CTA). Whether you want recipients to reply with a certain word or phrase, click on a link, or visit your website, make sure your CTA is short, sweet, and easy to understand. The last thing you want is for people to receive your message and have no idea what they’re supposed to do next.
Step 4: Nurture Your Audience Through Segmentation and Personalization
One of the best things about text marketing is that it allows you to segment and personalize your messages in a way that other channels simply can’t match. By segmenting your audience, you can send highly targeted messages that are relevant to each individual recipient. And by personalizing your messages, you can create a more human connection with your audience that will make them more likely to take action.
Step 5: Time Your Messages Well
Timing is everything when it comes to text marketing. You need to make sure you’re sending messages when people are most likely to see them and act on them. For some businesses, this might mean sending texts during business hours. For others, it might mean sending messages in the evening or on weekends. Experiment until you find the sweet spot for your business. In addition, you don’t want to send messages too frequently or else people will start opting out of your list. But if you don’t send them often enough, people will forget who you are and what you do. Striking the right balance is key. In general, we recommend sending one or two messages per week so people don’t get overwhelmed but still remember who you are.
Step 6: Measure, Analyze, Repeat
No matter how great your text marketing campaign is, there’s always room for improvement. That’s why it’s so important to measure the results of each campaign and analyze what’s working and what isn’t. Based on that analysis, make adjustments to future campaigns so they’re even more successful than the last ones. Look at things like open rates, click-through rates, conversion rates, and opt-out rates. If any of these numbers are abnormally high or abnormally low, take a look at what might be causing it and make changes accordingly. Then, continue measuring results on an ongoing basis so that you can fine-tune your campaign for maximum effectiveness.
Text marketing can be an extremely effective way to achieve your marketing goals—but only if it’s done right. Follow these 6 steps to create a text marketing campaign and with $29 Text’s help, you’ll be well on your way to success.