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Mastering the Seasonal SMS Campaign: Do’s and Don’ts for Small Businesses

Mastering the Seasonal SMS Campaign: Do's and Don'ts for Small Businesses
September 15, 2023

With the holiday season just around the corner, it’s time for small businesses to plan their seasonal SMS campaigns. A well-crafted campaign can help businesses drive sales, build customer loyalty, and increase brand awareness. However, it’s important to remember that not all SMS campaigns are created equal. In this post, we’ll cover the do’s and don’ts of seasonal SMS campaigns to help you create a successful campaign.

Do segment your audience

When it comes to SMS campaigns, segmentation is crucial. Sending the same message to all customers is unlikely to be the most effective approach. Instead, take advantage of your customer data to create segmented lists of customers with similar interests or buying habits. That way, you can send personalized messages to customers that are more likely to resonate with their interests.

Don’t send too frequently

While SMS messages can be a powerful marketing tool, overusing them can quickly turn customers off. As a general rule of thumb, limit your SMS campaign to no more than 2-3 messages per week, depending on the context. Overloading customers with too many messages can lead them to unsubscribe or even block your messages.

Do provide value

Customers expect to receive value when they engage with a business, and SMS campaigns are no different. Provide your customers with exclusive discounts, early access to sales, or unique content to incentivize them to engage with your SMS campaign. Be creative with your content to keep customers engaged – it doesn’t always have to be about discounts or promotions.

Don’t be overly promotional

While it’s important to provide your customers with value, try to avoid being too promotional in your SMS campaigns. Bombarding customers with sales pitches can be a turn-off, leading them to unsubscribe. Instead, focus on engagement and building customer loyalty. Segment your audience and send personalized messages that make them feel valued.

Do make it easy to opt-out

While every business hopes that their SMS campaigns will be a success, it’s important to recognize that not every customer will want to receive SMS messages. Make sure your customers know how to opt-out of receiving SMS messages from your business. Not only is it required by law, but it also shows that you respect your customers’ preferences.

With the right strategy, seasonal SMS campaigns can be a highly effective way to reach your customers and drive sales for your small business. Keep the Do’s and Don’ts we’ve outlined in mind as you craft your own campaign, and be sure to monitor and adjust your messaging to optimize results. By following these tips, you’ll be well on your way to creating successful seasonal SMS campaigns.

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