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SMS Marketing Metrics You Need To Be Tracking

SMS Marketing Metrics You Need To Be Tracking
September 22, 2023

As a small business owner, you know that every marketing dollar you spend needs to be accounted for. With so many marketing strategies available today, it can be hard to know what works and what doesn’t. One method that has been gaining popularity among small businesses is SMS marketing. However, sending out messages without tracking the results is like throwing darts while blindfolded––you might hit the target once or twice, but you’re unlikely to achieve consistent success. In this blog post, we’ll discuss the SMS marketing metrics you need to be tracking to make the most out of your campaigns.

Open rate

The open rate is the percentage of people who open your SMS message. This is the first metric you should be tracking as it will give you an idea of how well your messages are resonating with your audience. If your open rate is low, you might want to consider tweaking your messaging.

Click-through rate (CTR)

The click-through rate is the percentage of people who click on the link included in your SMS message. This metric is important because it allows you to measure how effective your call-to-action is.

Conversion rate

The conversion rate is the percentage of people who take the desired action after clicking on your link, such as making a purchase or filling out a lead form. This metric is the ultimate indicator of success because it shows whether or not your messages are leading to the intended outcome.

Opt-out rate

The opt-out rate is the percentage of people who unsubscribe from your SMS list. While this metric might seem like a negative one, it’s actually important to track because it can help you identify why people are leaving and make changes to retain them.

Response rate

The response rate is the percentage of people who respond to your SMS message. This metric is especially important if you’re using SMS messages for customer support.

By keeping track of these SMS marketing metrics, you’ll be able to gain valuable insights into how well your campaigns are performing and make data-driven decisions. Once you have a better understanding of what’s working and what’s not, you can optimize your campaigns and achieve better results. Remember that SMS marketing is a cost-effective and powerful way to reach your audience, but like any marketing strategy, it requires careful planning and execution. So, start tracking your metrics today with 29 Dollar Text and see how SMS marketing can help your small business grow.


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