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Top SMS Marketing Mistakes Businesses Make

Top SMS Marketing Mistakes Businesses Make
July 7, 2023

SMS marketing is an effective way of reaching out to customers, and it is increasingly becoming a popular marketing channel for small businesses. SMS marketing is cost-effective, generates high open rates, and is instant. However, SMS marketing isn’t as simple as merely sending a message to a list of phone numbers. There are specific best practices and rules to follow, and failure to abide by them leads to mistakes that could harm your business. In this post, we’ll discuss the top SMS marketing mistakes that businesses make and how to avoid them.

Not Having a Clear Call-to-Action (CTA)


One of the most significant mistakes businesses make in SMS marketing is not having a clear call-to-action in their messages. Your messages should have a specific purpose and goal, and your CTA should be aligned with that goal. For example, if you’re promoting a sale, your CTA should be something like “Shop Now” or “Claim Your Discount.” Make sure to be clear and concise in your messaging, so customers know exactly what action to take.

Sending too Many Messages


Bombarding your customers with too many messages can easily lead to frustration and annoyance. You need to be strategic with your messaging frequency to avoid this issue. One message per week is usually a good rule of thumb, but it ultimately depends on your business and industry. Focus on sending messages that are timely and relevant to your customers to avoid overwhelming them with needless information.

Ignoring Personalization


Personalization is a critical component of successful SMS marketing. It’s an easy way to show your customers that you care about them and their interests. Personalization can be as simple as addressing them by name in your message or sending messages tailored to their past purchases. By doing this, you’re making your customers feel valued and increasing the likelihood of them engaging with your brand.

Not Complying with Regulations


Compliance is crucial in SMS marketing. There are rules and guidelines put in place by the Federal Communications Commission (FCC) for SMS marketing. If you’re not following these regulations, you risk hefty fines and damaging your brand reputation. Make sure to be upfront and transparent with your customers about what they’re opting into when they sign up for your SMS marketing campaigns.

Not making it Easy to Opt-Out


Lastly, not providing an easy opt-out option is another common mistake businesses make in SMS marketing. Customers must have the ability to unsubscribe from your campaign quickly. Not having an opt-out option can lead to frustrated customers who may leave negative reviews or comments about your brand. Additionally, it’s crucial to respect their decision to opt-out and remove them promptly from your campaign to avoid any future issues.

SMS marketing is an incredible tool that businesses can use to connect with their customers and drive sales. However, getting it wrong can be detrimental to your brand and reputation. By avoiding the above mistakes, you can create successful SMS marketing campaigns and establish meaningful connections with your customers. Remember to have a clear message, be strategic with your messaging frequency, personalize your messaging, comply with regulations, and provide an easy opt-out option. If you are ready to take your business to the next level, visit 29 Dollar Text for a FREE TRIAL!


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